Christian Rapture on October 28, 1992 -- Photo taken April 14, 2003

Why did they use such long lasting poster material?

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I've been driving by this poster for over a decade and finally got around to taking a photo of it. It is at the corner of Daniel Webster Highway and Industrial Drive (Exit 10) in Merrimack, NH.

Map to October 28, 1992 rapture poster in
Merrimack, NH